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“Play your cards close to the vest.” “Knowledge is Power.”
In the industrial age, knowledge was indeed power. Your manufacturing processes gave you a competitive edge. Knowing how (and where!) to find the oil reserves put you ahead of your competition. It was the Cold War era, there was a lot of spy vs…
I received an e-mail message from “Paypal” not to long ago. The e-mail stated that PayPal needed me to update and verify my security information for their database. I didn’t…
Large corporations spend lavish amounts seeking names for their products that grab a consumer, or convey positive feelings. Book authors do the same. As do magazine writers.
So, say you are planning something that needs a name: your new company, a speech, an article, your website, your email address.
STOP! Stop, and think…