Posted by Messick Wayne on April 29th, 2007 in Business ·
Can I assume everyone knows what a business to business peer group is? Maybe you’ve heard of them called Mastermind Groups instead…
Posted by Messick Wayne on April 29th, 2007 in Business ·
In order to be successful professionally and financially as an advisor to business owners you will have to find a niche of prospects who value the services you offer. You will then need to connect with them regularly and in ways that cause them to automatically think of you when they need whatever it is you have to offer…
Posted by Messick Wayne on April 29th, 2007 in Business ·
A couple of months ago I was invited to a breakfast where Crains Magazine was honoring some exceptional small businesses located here in NYC.
Each company was represented by one of its owners, spread out across the front of the room - each prepared to tell us a little bit of “their story” - Brooklyn Industries was one of them and was well represented by its co-founder Lexy Funk.
As soon as she was introduced I realized I was sitting at the table next to her cheering section, including among others, her husband, co-founder, and fellow entrepreneur, Vahap Avsar.
I intended to speak with Lexy after the event but the line of business owners wanting to ask her advice and opinion was too long…
Posted by Messick Wayne on April 29th, 2007 in Business ·
It seems like we all learn better in groups. In school, from kindergarten to graduate school, you worked on projects in teams or groups. You always seemed to learn more from your peers than when you listened to an instructor droning on about a particular subject…
Posted by Messick Wayne on April 29th, 2007 in Marketing ·
Several years ago I met a guy who had been a well known consultant in the automotive industry. Auto manufacturers in Detroit knew him well. Even though this was long before today’s high security in every workplace you could not just walk in off the street into the Ford research lab…
Posted by Messick Wayne on April 29th, 2007 in Business ·
Whenever you work with people, conflict is inevitable…
Posted by Messick Wayne on April 29th, 2007 in Business ·
OK, that first assumes you have a real business, one that has lasted at least five years. About ninety percent of the new businesses founded go broke before their fifth anniversary, so I am excluding them here…
Posted by Messick Wayne on April 29th, 2007 in Internet Marketing ·
When we began updating our company’s Internet marketing strategy, we figured - based on all the hype, that we should consider integrating Google’s AdSense contextual advertising into it. After all we’ve got a lot of original content, some of which has been getting a fair amount or traffic since 1999…
Posted by Messick Wayne on April 29th, 2007 in Marketing ·
For those of you who are serious about maximizing your effectiveness as an advisor to business owners (more money, client confidence, and enhanced self-image), here is everything you need to know.
Ok, so first you have to know who (what sort of person, in what industry, with which problems or challenges) you are uniquely equipt to serve…
Posted by Messick Wayne on April 29th, 2007 in Marketing ·
From start-up to exit strategy, companies follow a predictable development path.
They don’t call “General Hospital” and “Days of Our Lives” soap operas for nothing…