Posted by Little David on November 5th, 2007 in Business ·
Ask a savvy investor what’s the five-year average return on the mutual fund he’s using for his 401k investment, and he’ll rattle off the answer quicker than the Fed can print money.
Ask a farmer how much a given fertilizer costs and how much bigger his crop yield is because of it, and he’ll respond with more certitude than the rooster that crows at dawn.
Ask a digital signage network operator what’s the return on investment (ROI) of his digital signage system, and the answer may be tinged with a degree of uncertainty and hesitation…
Posted by Little David on October 31st, 2007 in Business ·
More signs of the uncertain times ahead for traditional media in this country have emerged over the past few weeks.
Belo, which owns newspapers like the Dallas Morning News, the Providence Journal, and the Press Enterprise, as well as owns and operates 20 TV stations, said Oct…
Posted by Little David on October 23rd, 2007 in Marketing ·
Fewer than 25 percent of respondents to a recent study of marketers, agencies and media companies said their organizations were "digitally savvy," while more than 90 percent reported they plan to increase what they spend on their digital marketing efforts.
That’s an intriguing disparity and probably indicates a general recognition that the old methods of marketing must change to accommodate the potential digital media offer and at the same time an acknowledgement that new skills, tools and approaches must be acquired and adopted…
Posted by Little David on October 23rd, 2007 in Business ·
HDTV is becoming a mainstay in U.S. homes…
Posted by Little David on September 3rd, 2007 in Business ·
Since beginning this column last fall, I’ve attempted to point to trends, analysis and reports that gauge the development of digital signage and identify the strengths and opportunities for this emerging medium.
I’m not alone on this mission…
Posted by Little David on August 28th, 2007 in Business ·
A couple of research organizations recently released reports concluding LCD technology is now taking the lead in its competition with plasma displays to become the dominant flat panel display technology and will secure its position as the clear winner within a decade.
Let me state for the record, I have no favorite in this battle…
Posted by Little David on August 23rd, 2007 in Business ·
Successful restaurateurs know an important ingredient in marketing their establishment is whetting the appetites of possible patrons with the sights, sounds and aromas they can expect to experience inside their restaurant.
But how can they convey even a taste of what lies behind the doors and entice potential diners inside?..
Posted by Little David on July 28th, 2007 in Business ·
Digital signage is making itself felt in a variety of vertical niches, like retail stores, higher education and medical facilities, but no where is it finding greater acceptance as an attractive alternative to printed signs than at hotels, resorts, convention centers and other businesses falling under the heading of “hospitality industry.”
The reason is simple: These sorts of businesses have a great need to convey information that changes daily -or even hourly- to the general public…
Posted by Little David on July 6th, 2007 in Business ·
Market research and consulting firm InfoTrends last month forecast strong growth for digital signage in North America for narrowcasting applications between now and 2011.
The research firm expects compound annual growth rate in the number of narrowcast digital signage screens of nearly 12 percent between 2006 and 2011…
Posted by Little David on June 30th, 2007 in Business ·
Unless you live in a cave, you’ve probably noticed Apple has launched its much ballyhooed iPhone this week. AT&T, the phone’s exclusive distributor for the first six months it’s on the market, has already added thousands of employees nationwide to handle consumer demand at retail centers…