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When it comes to tracking lifetime value and conversion rates, it’s easy to focus on the numbers and distance yourself from the emotional factors involved in the sales process. Because in reality, those numbers represent people, people with feelings.
Those people are your customers…
Generating traffic is an exciting part of any Internet marketing business, but if you are unable to convert that traffic into sales once it arrives at your site, all you have is a web site. Not a business. So you need to learn what persuades people to buy from you once they find you.
The way you learn is to test…
With multi-variate testing, you can sift through 100 ideas a lot faster and in a more effective manner than with traditional split testing methods…
The most sophisticated level of testing is a multi-variate form of testing that utilizes the Taguchi Method.
Fifty years ago, Genichi Taguchi created a way to test multiple variables within the manufacturing process in order to optimize the production of automobiles…
The only way to know that you are using the right words and elements on your pages (like font style and background color) to convert the maximum amount of traffic is to test, test, test…
The big drawback to A/B split testing is that you can only track one element at a time. So finding the elements that are most critical to your success could take weeks or months. Which is why multivariate testing allows you to improve your conversion rates much faster…
Is the purpose of your headline to sell your product? Promise your prospect a brighter future? Satisfy his deepest desires?
No, no and no!
Your headline exists for one purpose and one purpose only: get your prospect to read your copy. That’s it…
Regardless of the persuasion power of your copy, the reader knows that you are the one endorsing your own product. But if you’re in the middle of reading an advertisement, then a friend calls up and tells you how great that the competitor’s product is, which product would you be more likely to buy?..
How do you know which words are the right words to use to convert your customers and increase their lifetime value? Through testing!..
When you get to the end of your sales letter, you might be tempted to think that the hard part is over, that the selling is done.
But that’s not the case considering the foundation of your entire letter is the form that comes at the end…