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As a web site marketer these days, in the 21st century, you have to work harder than ever to stand out from the pack. Everybody’s sending out ezines. Nearly all of us hold teleseminars.
Add your ezine and teleseminar and you’re joining a parade down Main Street…
Recently I was sorting through results of my reader survey. I asked the question, "What is your biggest marketing challenge?" The answer came back loud and clear: "I am overwhelmed by all the writing I have to do."
Let’s face it. Internet marketing means writing…
Recently I was browsing through my emails when I ran across this comment:
"I want to make a really powerful claim — the kind that makes readers sit up and reach for their wallets…
If there’s a list of the "Ten most frequently asked questions about writing and publishing a book," this question will be near the top:
"I want to write a book. Should I try to get a publisher, big (like Harpers) or niche (like New Harbinger)? Should I publish my own ebook?..
The first time I heard about swipe files I was shocked. I thought we would write copy. Swiping? Aren’t we supposed to be original?
But I’ve since learned that swipe files often help create some of the most original websites around the Internet.
A swipe file is a collection of examples of great copywriting…
The new buzzword these days is "engagement marketing," which has replaced old-style "interruption marketing." Engagement marketing creates interactions and deepens relationships with your clients…
Buying requires action and action requires energy. So when you lull your website visitors into peaceful browsing, they won’t be motivated to take that extra step.
They’ll feel bland and blah. They might even go to sleep.
Most visitors don’t realize they react emotionally to websites…
"I need a strong portfolio to attract clients But I need clients to build a strong portfolio."
Many business owners face this challenge…
If you’re a service professional, you need a steady stream of clients — but not just any clients. Your website needs to attract clients who are right for you - those who fit your working style and contribute to your business growth…
I’ve always been someone who colored outside the line. Probably you have too. Internet business owners tend to attract fellow rule breakers, mavericks and rebels.
So I’m fascinated by websites that seem to break all the rules of copy - and their owners are doing just fine, thank you very much…