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Conventional wisdom tells us to think big. Having coached hundreds of small business owners, I find the ones that have the greatest success tend to think small.
What do I mean by ‘thinking small’?
I mean choosing a narrow micro-niche where they can stand out and get noticed…
Conducting teleseminars, or group learning conference calls, is a very effective strategy to promote your small business or professional practice and create additional streams of income…
Chances are that you’ve attended a teleseminar lately. Why not create your own?
Teleseminar events are very easy to produce because all you have to do is send an email to your list and invite them to participate…
There is a myth among self-employed professionals that if you are really good at what you do, clients will automatically contact you.
It’s just not so!
Ongoing marketing is an important aspect of any business…
It takes time and planning to position yourself as an expert or specialist in your field, but it’s well worth the effort to make this approach a part of your long-term marketing strategy…
Writing articles is one of the best ways to market your professional services…
Writing articles on the web is one of the best ways for solo-professionals to attract more clients and attention for their business. Strategically placing articles can literally explode your business…
A basic marketing concept that can have a huge impact on your profitability and the success of your business is ‘The Marketing Funnel’.
Many service professionals struggle with converting prospects directly into high paying clients…
If you are an independent professional or small business owner providing services, here is a simple four step sales process you can use to close more sales and expand your business.
1…
I’m a big believer in mastermind programs and success teams. A business mastermind team is a group of entrepreneurs who get together to support each other in growing their business, in moving through stuck places, and in brainstorming ideas for new opportunities…