The Power of Why: A Psychological Revelation

Here’s why ‘WHY’ is such a profit-making marketing trigger.

“Stop taking two and three plates of food,” my mother said to me angrily.

I was at a wedding and seven years old. Back then, at a lot of the weddings we used to go to, the food would be pre-served on a plate…

Can you convert your marketing into a religion?

Religion breeds fanatics.

We’ve all seen that. And if it works for a bunch of crazies, why not make the same marketing strategies work for your product or service? Can you possibly adapt a system that has worked flawlessly for thousands of years to your business?..

The Power of Why: Your Psychological Ally To Marketing Success!

Here’s why ‘WHY’ is such a profit-making marketing trigger.

“Stop taking two and three plates of food,” my mother said to me angrily.

I was at a wedding and seven years old. Back then, at a lot of the weddings we used to go to, the food would be pre-served on a plate…

Never Trust a \’Silent\’ Customer

Imagine you run a pizza parlour. You have all these neighbourhood families that pop in at least once a week for some pizza, garlic bread and Coke. On an average, one customer spends about $30 per week. But let’s assume they spend just $20. Imagine you did something that bugged this customer, but he or she never told you about it…

The Choice between Yes and Yes: A Psychological Revelation

Three year old Kara was throwing a tantrum…

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