There Is No Try

Luke stands before Yoda in the movie, The Empire Strikes Back.

Luke’s face is alight…

How To Double Your Profits — Peter\’s Way

Peter worked hard. Damned hard. All day he toiled to sell blueberry muffins. And they were special muffins with forty blubberies each. But he only sold so many. Everyday, he’d fight a losing battle just to sell them all. At the end of the day, they weren’t fresh anymore and people didn’t want stale muffins…

Let\’s Just Get To The Bottom Of This Hill, Mr. Frodo

Imagine thirty thousand menacing obstacles in your path to success.

You’re dehydrated. Hungry as hell. And wobbling like an Irishman on too much Guinness. Your eyes hurt, your head throbs and your will is all but broken…

Like a Virgin– Is Your Marketing As Fresh As Madonna\’s?

‘Touched for the very first time’

Call it what you want, but few pop stars and fewer businesses have understood the intricacies of Madonna’s genius of reinvention and the inevitable end of the business cycle…

Can your Powerpoint Presentation Rival TV Advertising?

Do you ever wonder why some PowerPoint Presentations are so much better than others? Why do some have amazing powers of persuasion, while others simply bore you to death? TV commercials use these marketing strategies to hold and fascinate their viewers…

Marketing Lessons from Karate

If you ever went to a Karate class, you’d think you died and went to hell. Not not heaven. Hell. Because you’d soon be pretty bored with the repetition. You see, in karate you don’t learn 400 movements all at once. Instead you learn one movement 400 times…

How The Brain Learns

Do you remember when you moved the furniture in your room? Do you remember how you kinda bumped into everything a couple of times and then figured it out. The funny thing is that it took you two to three turns of bumping into things in the dark, before you worked out things had changed.

And the brain learned…

Why You Need To Have Your Prices Upfront

How much do you charge? I don’t know…

How To Get Your Contact Details Across: When The Organisers Won\’t Let You

Have you ever spoken at an event and they won’t allow you to give your details?..

Is Nature A Marketing Guru?

Technology rules. Yeah, for about five minutes–then natural instincts take over. Are you stupid enough to fight Mamma Nature? Well go ahead and rewrite the rules if you can, cause the Big Mamma knows one thing. She’s tried and tested it all…

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