Posted by D`Souza Sean on April 28th, 2007 in Business ·
Are you concerned about customer loyalty? Are your customers so loyal that they will stick with you through hell and high water? And if not, you really need to question how you can create a customer relationship that’s so gluey, that you never go bluey in the face. Funnily you don’t have to go far…
Posted by D`Souza Sean on April 28th, 2007 in Business ·
Are you avoiding learning about headlines because you’re not a copywriter? Better not, because no matter whether you make a PowerPoint Presentation, sales call, or write an email, you’re going to need this information…
Posted by D`Souza Sean on April 28th, 2007 in Business ·
Have you had an email fiasco where everything went totally bananas?
Things you never meant to happen, happened. And you felt like hiding
in some deep, dark cave, where no one could find you.
“Anything that can go wrong will go wrong.” So said a guy by the name
of Murphy…
Posted by D`Souza Sean on April 28th, 2007 in Marketing ·
Are you struggling to create a memorable positioning statement or USP (Unique Selling Proposition) for your marketing? Do you want to stand out from your competition, but the uniqueness of your business seems to elude you? Here’s a sneaky, vital secret that turns conventional marketing psychology on its head…
Posted by D`Souza Sean on April 28th, 2007 in Business ·
Are you afraid of alienating your customer with your marketing? Do you always feel like a stranger in their inbox? Do you have marketing strategies specifically designed to tell you when to keep marketing, and when to stop? Well, stop looking so puzzled…
Posted by D`Souza Sean on April 28th, 2007 in Business ·
Do you know why your customer won’t buy? You’ve given her the best price, possibly even the best options. Yet she fidgets. Maybe, maybe not, she ponders.
You stand by the wayside and sweat, praying the sale will go through. Then almost inexplicably, it slips out of your hands, and you don’t even know why…
Posted by D`Souza Sean on April 28th, 2007 in Business ·
Have you mistakenly trained your branding to fall over and play dead? Do you know how to use psychology to create branding that lights up with the voltage of a thousand neon bulbs? And can you play Scrooge with your budget, yet get huge branding mileage? And if so, how?..
Posted by D`Souza Sean on April 28th, 2007 in Business ·
Would you really dare to give each client a gift of $500 this Christmas? What about something worth $2000? Or maybe $5000?
You think I’m joking right? I mean, here you are struggling with your 50 cent marketing budget and I’m giving you the key to your bankruptcy. At Christmas time, too!..
Posted by D`Souza Sean on April 28th, 2007 in Business ·
A graphic designer spoke to me last week. His graphic design firm — let’s call it XYZ Design — was numero uno in designing labels for a large wine company. Let’s call that ABC Wines. Now ABC wines had some really super wines…
Posted by D`Souza Sean on April 28th, 2007 in Business ·
Santa Claus Inc. is well and profitable, right through recessions, depressions and just about any economic scenario. The reason why his marketing strategies work better than yours, is because he uses solid, dyed-in-the-wool psychology…