Posted by Cummings Brandi on November 13th, 2007 in Technology ·
Many doctors’ offices struggle when it comes to integrating the newest technologies. They want to take advantage of all that they have to offer, but are also dealing with a number of issues that are specific to their field…
Posted by Cummings Brandi on November 1st, 2007 in Finance ·
When it comes down to it, a real estate agent is in the relationship business. Buying or selling a home is an emotional thing. It can be a happy occasion, a sad occasion or a mixture of both. What is important for real estate agents to understand is that they need to be there for their clients in the good times and the bad…
Posted by Cummings Brandi on November 1st, 2007 in Internet Marketing ·
Online marketing is different than offline marketing. You have different goals, different actions that you want your prospects to take, and different messages that you want to get across. If your business is mainstream in anyway, you will surely have seen the costs of your PPC advertising increase in recent years…
Posted by Cummings Brandi on September 7th, 2007 in Finance ·
Real estate 800 call capture systems are a great tool for real estate agents. The dirty little secret…it probably won’t work for you. The majority of real estate agents that get an 800 call capture system don’t use it correctly and then when the phone doesn’t ring, they blame the technology…
Posted by Cummings Brandi on August 27th, 2007 in Finance ·
Most real estate agents are not marketing experts. They did not get into real estate on their way to a lucrative marketing career. In fact many agents don’t know anything about marketing and so they just do things as they have always been done. And the way it has always been done in real estate is with image advertising…
Posted by Cummings Brandi on August 17th, 2007 in Business ·
Technology, some people fear it, some resist it, and others embrace it. As a small business owner, it could be the best thing that ever happened to your company. With the technology available today, small businesses are increasingly leveling the playing field between themselves and big business…
Posted by Cummings Brandi on August 13th, 2007 in Environment ·
Many of us want to be responsible citizens of the Earth. We think about the effects our lifestyles have on the environment. We are concerned about global warming. We want to ensure our children’s future on this planet is one that still has clean air to breathe, an abundance of trees and wildlife, and clean water to drink…
Posted by Cummings Brandi on July 31st, 2007 in Business ·
If you are considering a home office, you may feel a little overwhelmed at the logistics of getting started. After all, there are a lot of things that need to be considered. Setting up your home office should be an exciting time, not a stressful one. Taking it one thing at a time will make it easier and a lot more fun…
Posted by Cummings Brandi on July 25th, 2007 in Business ·
What constitutes good customer service? Is it always being there for your customers? Is it the speed with which you respond to them? Is it making sure your customers can get their questions answered quickly and in any number of ways? To put it simply, the answer is yes…
Posted by Cummings Brandi on July 22nd, 2007 in Finance ·
“The sky is falling! The sky is falling!” This is what many agents felt when people started looking on the Internet for their next home. “The end is near!” This was the response by many when the MLS was made available to anybody with an Internet connection…